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Wednesday, July 20, 2022
“Courage is resistance to fear, mastery of fear—not absence of fear.”
– Mark Twain
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Mark Manson is the bestselling author of Models: Attract Women Through Honesty, The Subtle Art of Not Giving a F*ck, Everything is F*cked: A Book About Hope, and co-author of the Will Smith memoir, Will. He has sold tens of millions of books in over 60 languages and has over 500,000 email subscribers.In this interview, Mark shares his journey from his first blog in 2007 to becoming one of the most popular non-fiction artists of all time.
He also offers advice for aspiring writers and creators today. The social media landscape now is very different than when he started. Mark Manson explains what’s necessary to succeed today.
There are many insights here, but two big ones are:
His first book, Models, sold poorly the first year and was widely ridiculed. After a few edits and a change in the market, it went on to sell over 300k copies.
His blog post “The Subtle Art of Not Giving a Fuck” now has over 1 million shares! It’s no wonder the book sold more than 10 million copies around the world.
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There are many great insights in this interview with Jay Clouse.
In the last couple of years, Justin Welsh has gained 250K followers on LinkedIn, 130k Twitter followers, and 35k email subscribers. He’s also sold millions of dollars of his two main courses.
Big Ideas:
Keep Courses Short
“How can I get people from point A to point B as fast as possible, as cheaply as possible. And for them to be able to finish a course in one sitting and say, I have enough information to go out and take some action and make my life better.”
Study Others
His early writing in 2018 was “cringe” so he started to study others who were popular on social media. He adapted that to make his own style, then one day he wrote about his morning routine and that exploded.
The Game of Business
Business is a multi-player game. You unlock levels and you figure out new things. The people who play business like a multi-player game, win.
Why Linkedin is the Best Platform
“I don’t care about being cool… I’m trying to build a business and Linkedin is a really good place to do it.”
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“How can we increase the odds of finding luck? By being a person who works in public. By doing work and being public about it, you build a reputation for yourself. You build a track record. You build a public body of work that speaks on your behalf better than any resume ever could.”
Related Link: My friend Jakob Greenfeld just published a great free ebook on this subject for his newsletter subscribers. I highly recommend it!
via @failory.com
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“When everything is measured in terms of engagement, content will be optimized for addictiveness. Not entertainment or artistic merit. Not intellectual substance or creativity. Pure, plain addictiveness. That means we, the consumers, get a higher quantity of more predictable, less innovative, less interesting art in our lives.”
Big Idea: In this content race to the bottom, everyone loses.
Related Link:
At the free university of Twitter, we’re getting the education we paid for
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“With clear copy, a niche course can make you a small fortune. But where do you start?
I analyzed 61 niche courses (with at least 400 reviews) to uncover what the top 1% do differently.”
via @fortheinterested
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According to @mattkoval, the average creator lifecyle lasts 5 to 7 years.
Why?
► fame is fleeting
► show formats get stale
► creators become exhausted
► it’s an emotional rollercoaster
► algorithms prioritize viewers
Big Idea: Successful creators need to think more like startups and build a business that doesn’t depend on their personality.
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Here is an interesting test of the best way to distribute your short videos.
“I released the same piece of content as a:
► YouTube Short
► TikTok
► Instagram Reel
► Twitter Video
Here’s how they stacked up.”
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