“Backlinks are one of the most important ranking factors to search engines. And it’s a pretty simple idea: the more reliable, relevant resources link to a page, the more useful and valuable that page must be (and the higher rankings it deserves). Similarly, ‘bad’ backlinks are links from spammy or irrelevant sources that probably appeared from old negative SEO techniques you don’t even remember of. Such links are treated as indicators of poor quality, diminishing the page’s value and authority in search engines’ eyes and often resulting in ranking penalties.
This is why evaluating the status quo and auditing your site’s backlink profile is the first off-page step to take. It’s crucial that you do backlink analysis before you even consider a link building campaign — this way you’ll be able to eliminate all links that may threaten your rankings, and then start clean with building fresh, high-quality links. Here is our complete guide to quick and easy link profile audit.”