The Future of the Web Is Marketing Copy Generated by Algorithms
The killer app for GPT-3 could help marketers lure clicks and game Google rankings.
“AS WE MOVE further into the 21st century, more and more aspects of our lives are being controlled by algorithms. Facebook decides which posts we see in our newsfeed, Google shows us the results of our searches based on their complex ranking system, and Amazon recommends products based on our past purchase history. It’s no wonder then that online marketing is becoming increasingly reliant on algorithms to create effective copywriting. So what does the future hold for the web—will marketing be dominated by machines, or will human creativity always be necessary? Read on to find out …
No human wrote that intro. It was generated by software from the copywriting service Jasper, inspired by the headline on this article.”
Big Idea: Artificial Intelligence keeps getting better and is being used for all types of content creation. Before this is widespread, there is an opportunity to leverage these tools to massively increase your content production.