“There’s a simple way to build a content library without having to create new content forever. Just do this: 1. Pick a specific audience you want to help accomplish a specific goal 2. Write a list of 30 things they need to do to accomplish it.”
Big Idea: Rather than publishing content every week, create evergreen content that users can progress through. Consistently publishing content for the sake of publishing not the most efficient use of time. See the Mariah Coz interview above.