Tim Stoddart and Ethan Brooks have a great breakdown of Josh Spector’s simple process for selling newsletter ads. Josh now makes $1000 per issue with text ads in his newsletter of 18k subscribers.
Big Idea: Finding sponsors doesn’t need to be complicated. Simple text ads make the process simple for both the seller and purchaser.
They also talk about an interesting creator business model called sponsorware. It’s basically the opposite of content marketing. It’s where a company offers a product for free and then offers the documentation (content) to sponsors or patrons. It’s the first time I’ve come across this idea and will look into it more.