This is a great story about how obsessing over something for a long time can lead to a successful business.
Maurizio Leo started a blog about making sourdough back in 2013. For the first 5 years “no one cared.”
“Since then, Maurizio’s business has grown a lot. The Perfect Loaf has nearly 100,000 email subscribers with an incredible 72% open rate. He has nearly 300,000 followers on Instagram and a growing YouTube channel as well. Recently, he even published a New York Times best-selling cookbook!”