“It doesn’t matter what the ‘gurus’ say. There’s no one-size-fits-all for newsletters. Even in the same industry, two newsletters will return different outcomes for the same content, wording, or CTA’s.
If you want to improve your newsletter continuously – both the value you give to your subscribers and the ROI you are getting yourself – you need to test different variables.”
Start by running these tests on your newsletter:
1. Run A/B tests on the subject line
2. Test your preheader text
3. Experiment with the length of your content
4. Text vs. visual emails
5. Test different versions for you FROM line.
6. Tweak your Call-to-Actions