54k Subscribers in 36 Months

Growth in Reverse breaks down the business behind Rachel Karten’s Link In Bio newsletter.

Big Ideas:
► The newsletter is targeted towards social media managers.
► She makes money through paid subscriptions, a job board, sponsorships, and social media consulting.
► Members of the paid subscription get access to a Discord community.

Startup Idea:
Targeting a particular occupation is a great idea. It’s a great way to connect with others doing the same job and a job board is a good revenue source.

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