Anne-Laure Le Cunff shares the key lessons she learned from sending 50 newsletters.
Here are are few of my favorites:
Be part of an ecosystem. Running a newsletter may feel like you are building in a silo, but it doesn’t have to be. Celebrate other people’s work that’s relevant to your audience’s interests: link to other people’s content, include shout outs, or collaborate with other writers.
Writing subject lines is an art. The single biggest factor when people decide whether or not to open your newsletter is the subject line. It’s worth spending a bit more time crafting a subject line that reflects what’s inside. I like to keep mine short and I always add a little emoji.
Keep on showing up. Some weeks will be better than others. You may have one edition going viral, bringing lots of new readers, and weeks where it almost feels like talking to yourself.
Use your newsletter as a self-education mechanism. It can be hard to stay motivated when you want to teach yourself how to do something new. A newsletter is a great way to make yourself accountable.