You busted your ass to get that new subscriber. The last thing you want them to do is bounce.
It often costs more to get new customers than retain them — same goes for subscribers. Even without direct cost to getting new subscribers, it still takes time and energy.
So what are the best ways to ensure you retain your newsletter subscribers? Here’s the tl;dr…
- Give a proper warm welcome
- Set expectations
- Surprise & Delight
- Value first