25,000 Newsletter Subscribers from YouTube and Lead Magnets

“Femke van Schoonhoven, aka Femke Design, grew her email list from 0 to 25,000 subscribers using lead magnets, segmentation, and automation—see how she does it.”

Big Idea: Most of her subscribers come from lead magnets offered on YouTube videos.

“To grow my email list, what’s worked super well for me is creating free resources and talking about them on my YouTube channel. For example, I might record a video about how to present your work to stakeholders, which is something a lot of designers want to learn more about,” says Femke. “I’ll include a free presentation template as part of the video and use a ConvertKit automation to drop them into my regular email list cadence.”