2.5 Million New Subscribers with a 30-Day Challenge

Ryan Trahan recently wrapped a 30-day vlog series during which he traveled from California to North Carolina starting with just a penny.

► He raised $1.4 million for charity.
► Got 214 m views in total for the 30 videos.
► Got 2.5 million new subscribers

Big Idea: Public challenges can be a great way to get attention.

More Examples:
Chris Guillebeau traveled to every country in the world.
Niall Doherty traveled the world without flying.