12 tips on how to write in the business world - Dickie Bush

Use short words.

The goal here isn't to make your writing shorter.

The goal is to reduce friction.

Short words are easier to speak. And since your reader is *speaking* the words in their head as they read, you can make it easy for them.

Here are some easy fixes: pic.twitter.com/5LQzMUTgul
— Dickie Bush 🚢 (@dickiebush) June 8, 2021

Open with short paragraphs and short sentences. Crack open the Wall Street Journal and read the top three stories. I bet they all start with one or two sentences. The goal of your first sentence: get the reader to read your second sentence.