12-Step Brand and Content Framework

12-Step Brand and Content Framework

12-Step Brand and Content Framework

Note: Make sure you click through to the slides to see the exercises.

These 12 exercises will help you—or help you help your client—accomplish three very powerful and fundamental things:

► Establish who you are (brand)
► Define who you’re talking to (audience), and why (goals)
► Develop what you’re talking about (content topics and ideas).