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“Eight months ago, Easlo didn’t have an audience online or had never generated a dollar online. Fast forward to today, and Easlo built an audience of nearly 18k followers on Twitter, over 25,000 customers on Gumroad, and has made over $25k online.”
Big Idea: Leveraging a growing platform or marketplace like Notion is a very effective way to build your audience. Another good example is Nat Eliason’s Roam course. His viral blog post led to selling more than $300k of his course.
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Tim Stoddart and Ethan Brooks have a great conversation on the Creator Economy and what it takes to succeed.
Highlights:
• Content marketing vs Creator Economy
• Size of audience doesn’t always translate to more sales.
• Success comes down to business fundamentals. If you know how to sell you are going to sell.
• Take more shots – A tiny amount of what you do will provide the majority of income. You need to experiment.
• You need to leverage other people’s audiences to grow.
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“I interviewed, texted, and Dm’d different founders and creators to find out how they got their first 1000 subscribers.
And nearly everyone had a different answer.”
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“The biggest reason you don’t need a complex marketing stack?
What drives demand isn’t a bunch of funnels or retargeting campaigns…
What really drives demand is a bunch of customers who actively want what you’re selling.”
“Your aim is to build a product in a category where people are already searching for a solution. If there’s no underlying customer demand, all your subsequent marketing efforts will be wasted.”
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Great specific blueprint to follow with multiple examples.
This is a great post to review when you are thinking about a new business idea.
“Here’s a three-step process you can use to validate ideas:
• Create a problem hypothesis from your idea
• Set up a system to pull people to you
• Find the pattern of pain”
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“Today’s guest has accomplished a lot of big things. He’s a Rhodes Scholar, successful consultant, author of the international best-selling book The Coaching Habit, and also the author of the new book How To Begin. In this episode, he shares a practical, step-by-step method for moving your big ideas forward.”
Highlights:
• Michael’s team works in 6 weeks intervals with a two-week break to evaluate and recalibrate.
• It takes about 5 years to do a big idea. How many big ideas do you have in your life?
• Most people give up too soon, rather than hang on too long.
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“Without native monetization methods built into the web2 internet, the predominant business models were opaque, advertising-based, and dependent on closed-garden networks, which gave an outsized advantage to platforms. On the horizon, new business models and technologies hold promise to unlock the kind of economic opportunity and control that will lead to a true creative Golden Age for artists and creators. ”
Further Listening: Braintrust’s Founders on How to
Run a Decentralised Marketplace
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Frustrated that your blog isn’t growing fast enough? These 6 proven insights and strategies will help grow your website traffic.
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Master Essential Creator Skills
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