Krystal Wascher shares her exact process and sales funnel to make $10k per month with a single course.

She uses Google ads to drive people to a free mini-course delivered over a week. 5% of the free subscribers go on to purchase the $149 course.

via @growthcurrency

“Newsletter writing tips and examples based on how I write a newsletter that reaches 18,000 subscribers and is the engine of my business.”

Related Link: How To Make Your Newsletter Newsworthy

Another comprehensive guide from Julian Shapiro.

“How to consistently create high-quality work by following four principles of creation. Covering writing, music, and art.”

“No creator—not SZA, nor Paul Simon, nor Ed Sheeran—was born making hits. It’s delusional to think you’re the exception. Therefore, any time you’re unable to start because you think you have high-quality standards that you won’t be able to meet, you’re lying to yourself. You’re actually too lazy to discard bad work along the way in order to arrive at greatness. ”

The content, format, and design of these evergreen posts are a great idea to copy to attract organic search traffic and subscribers.

via @fortheinterested

“A minipoly exists when you turn your expertise into a reputational advantage within a well-defined niche. To build a minipoly, you distinctively position yourself so that other members of your community associate you with one particular aspect, topic, or theme. It’s a niche brand monopoly based on your reputation within a niche community.”

Related link: How to build an audience-driven business
via @optinweekly

Matt Wolfe and Joe Fier of Evergreen Profit share the opportunities they see with web3 technologies like creator tokens and NFTs.

“We take a step back and jump to the 30,000 foot macro-view of what we’re seeing in the crypto / Web3 space and why we’re so excited and bullish on the future of it.”

“I realize that Cole never had some master plan or some technical strategy. His approach is much more organic than that. Cole writes every day, and in doing so, the likelihood of his work being found by other like minded people is much higher than if he wrote “whenever he felt inspired.”

“Today’s creator is Levy Rozman, a 26 year old chess International Master (IM), commentator, streamer and teacher with 1.2M subscribers on YouTube & 515K followers on Twitch.”

via @therabbithole

“Here’s my website case study and income report for our site that we grew to over one million organic sessions in just over a year with no paid ads.”

Good example of approaching content creation like a business. Luke Jordan has a team that has published over 1000 pages of content in just over a year. He has recently reached $42,000 per month in profits. He doesn’t reveal the website URL, but it sounds like a product review site earning money from affiliate commissions.

Here is a Twitter thread of the video content.

Big Idea: The most successful creators increasingly seem to be media businesses with a growing production team. This is what it takes to get to the top levels of the creator economy.

via @ahrefs

Here is a selection of the best links I’ve found this week to level up your creator skills.

18 hard-earned marketing lessons – blakeemal

Demand-Side Sales 101 by Bob Moesta – 100mba

How to Climb Google’s Rankings From Pages #2 to Page #1 – neilpatel

Public Relations Guide for Small Business (7 Proven PR Tactics) – crowdspring